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Many economic analysts agree that tourism will be one of the most world relevant economic industry within the end of this decade and it will have a particular responsibility to approach the global development with a greater sustainability.

Tourism is sustainable when the activities which are connected with do not alter the natural, social, artistic and cultural environment; they contribute to the development of social and economic tasks which are present in the territory and guarantee greater accessibility and integration conditions

Italy can use sustainability as the engine in order to reach a renewed centrality and competitiveness of Italian tourism at European and International level. Italy should focus on raising of tourism growth in a sustainable way, because of the obvious positive effects in term of employment growth, overcoming of the economic crisis, natural resources protection, valorization of tangible and intangible cultural heritage, which is really what characterizes Italy in the world and that all others nations envy us.

The creation of the Network Great Italian Destinations for Sustainable Tourism (GIDST) represents the first step for the development of a wider network, on national and international scale, of the main mass tourism destination committed to sustainable tourism